India goes back to DD
Ramayan, Mahabharat etc help garner eyeballs
NEW DELHI: With the re-broadcast of its old iconic serials on DD National and DD Bharati during the lockdown, Doordarshan has again reinforced its position as the National Broadcaster. According to a recent report by Broadcast Audience Research Council India (BARC), Doordarshan has achieved its objective to help people keeping themselves at home, by broadcasting the old classics. The re-telecast of Ramayan, garnered the highest ever rating for a Hindi GEC show since 2015 when BARC started measuring TV audience, says a government press release.
In the wake of the countrywide lockdown for 21 days to deal with COVID-19 outbreak, the Public Service Broadcaster had decided to re-telecast the mythological serial of the 80s – ‘Ramayana’ and ‘Mahabharat’. While there had been a public demand for the re-telecast of these epics, the decision was taken with a view to provide engaging entertainment to the home-bound audience. Similarly based on the public demand, the pubcaster has also introduced some of its other famous serials like Shaktimaan, Shriman Shrimati, Chanakya, Dekh Bhai Dekh,Buniyaad,Circus and Byomkesh Bakshi on DD National and along with Mahabharat, it has also introduced Alif Laila, Upanishad Ganga on DD Bharati.
After the re-telecast of both the epic serials started on Saturday, 28 March 2020 on DD National with two episodes of each epic every day, the pubcaster was flooded with accolades on Social Media including the high appreciation by a lot of celebrities. All the star casts of these iconic serials have started posting their own videos and comments praising the effort of Doordarshan and appealing to people to watch them again on Television. While ‘Ramayana’ is telecast twice at 9 am and 9 pmwithout any repeat on DD National everyday, ‘Mahabharat’ is also shown twice with fresh episodesat 12 pm and 7 pm on DD Bharati daily.
The entertainment lineup in the afternoon on DD National starts with Circus at 3PM, Shriman Shrimati at 4PM, Buniyad at 5PM. Similarly the evening band on DD National starts with Dekh Bhai Dekh at 6PM followed by Shaktimaan at 8 PM and Ramayan at 9PM and ends the day with the famous serial Chanakya at 10 PM. Doordarshan has also scheduled Alif Laila at 10.30 AM on DD Bharati, and Upanishad Ganga at 6PM on the same channel.
The significant increase in interest and potential viewership for Doordarshan content has enabled the Public Broadcaster of India to discharge its responsibility towards making the nationwide total lockdown successful as India stays home to fight the COVID19 pandemic.