Opinion


Unlocking PR value, Beyond Perfection

B N KUMAR

PR has come a long way since Adam-and-Eve. The profession has begun to assert itself. We have grown much beyond the pink-shirt, party happy culture to emerge as effective bridges of communication. Whether we are corpcom

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It’s all about MSR, not just CSR

M B Jayaram

Chief Mentor & Chairman Emeritus, PRCI, and PR consultant

I was moved by a Wealth Mail sent by my personal f

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Soaring Corona Crisis - Towering ‘Daro Na’ Opportunities

By B N Kumar

In any crisis, communication plays a major role. In fact, we always say communicate, we must during crisis; and always. Thi

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When consumer is not the king...

(Few stray thoughts for another lockdown week-end)

It is time that we forgot the   age-old dictum that consumer is the king.

If you the consumer, you will realise that you are at the mercy of your vendor.

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Massive Water Woes Will Add to COVID-19 Pandemic Crisis

 

B N Kumar

We keep saying water, water. But we have forgotten the ways to conserve it

From Prime Minister Narendra Modi to Amita

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The Challenge is Communication by S NARENDRA

The WHO chief recently has described the global COVID-19, that has laid the nations   low and desperate as an Infodemic. It means that there is a lot of information out there about the epidemic, most correct and useful but a sizeable p

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Influencer Marketing Gathers Steam

Covid19 has done enough damage to businesses across the world.

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PR has come a long way since Adam-and-Eve. The profession has begun to assert itself as it emerged much beyond the pink-shirt, party happy culture to emerge as effective bridge of communication.

Contact:

B N Kumar
Editor/CEO
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